12 Tips to make your Content Strategy go from Good to Great
In today’s world, every successful business is built upon the pillars of quality content. Good content carries the potential to elevate your leads, generate credibility, and establish authority in your target field. But to create quality content, you need a quality plan and it is here that the Content Strategy comes into play. Content Strategy is nothing but a systematic plan that you can follow to accomplish more and better results. So, here’s how to level up your content strategy game from good to great but let’s start from the very basics.
What is Content Strategy and Why it matters?
A content strategy is a simple strategy that you can build and then follow to achieve your desired goals via the creation and publishing of high-quality content. Every company’s content strategy is unique to itself because it relies on your specific needs. These strategies should clearly state your objectives and should represent your company’s overall brand. Surveys have found that the majority of companies have gained from developing and implementing a content strategy. Not only do they help with the company’s growth but also customer awareness, and brand voice consistency.
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Why Content Strategy?
- You won’t be producing content just to make content if you have a plan in place beforehand.
- You can accomplish more and better results towards your short- and long-term objectives if you take the time to design and execute a strategy.
- You can tell whether your material is having the desired effect by comparing it to predetermined benchmarks, which you may establish after researching your target demographic and the goals of your business.
Developing a content strategy involves a number of steps and factors. Continue reading to find out how to make one that really works.
Level up your Content Strategy game from Good to Great:
Companies’ content strategies differ depending on their unique objectives, but all of them should include the following components:
- Why do you want to create this content: The reason why you want to create this content should be the most important thing that will eventually carve your way. When you know what you want to accomplish, coming up with ideas for things to write about and keywords to target becomes a lot simpler. Always consider creating your product evaluations and top choices lists of things you deal in to increase sales or traffic. This content can be utilized on your site, in messages, and via virtual entertainment stages, and it can likewise be associated with your web-based store’s pages.
- Who your main target audience is: The most ideal way to make content that definitely stands out is to understand what your target audience is asking you. You can’t create a good content strategy until you realize who you’re attempting to reach. Think about who you are trying to reach out to and how you might help them. You ought to likewise really focus on the most eye-catching ways to keep their attention during the entire article. (Learn Content Strategy by Experts)
- Your aims/goals for the content: Which goals do you want to see fulfilled by your writing? Think of specific targets with measurable outcomes (KPIs). Creating a blog is one strategy for boosting both site visits and reader participation. Having a specific objective with measurable KPIs will help you achieve success. For example, you might aim to “rank on page 1 for two big keywords in Q1” or “improve average time on page by 15% by EOY.”
- Always emphasize on your USP: One way to improve your content strategy is to zero in on what sets your company apart from your competitors. Emphasize your USP and make it the focus of all your content. Believe it or not but your USP will be the ultimate driving force behind your growth.
- Your platform for distributing content: You ought to constantly give close consideration to the platform where you post your content and plan appropriately. Your content ought to be made and edited with the goal that it very well can be shared via social media, email marketing, and different other channels. Contemplate how to coordinate your content in the most effective way for every stage you need to utilize. Think about how they will work together to tell a complete story about your business.
Now that we’ve dealt with all the why’s, what’s, and who’s, it’s time to get to the most important part, how?
How to Develop a Content Strategy?
There is a ton that goes into creating a perfect content strategy that works in your favor. Here’s where to begin.
- Put forth your objectives/aims
Jot down why you need to make content and how it will help you attain your objectives. A few objectives might incorporate:
- Lead conversion
- Developing organic traffic
- Building client’s trust
- Creating a loyal client base
Ensure your objectives are both clear and concise. For instance, “Increase organic traffic 15% over a year” is an objective that is effortlessly clear and makes some concise achievable points.
Good Content Strategy indeed makes your Content a King.
- Identify your target audience
The first step in figuring out who your target audience is, is to create a buyer persona, which is an imagined representation of your client. Start with your most common type of customer and think about their location, preferences, wants, and needs. Figure out how this person comes into contact with your brand and what might help them move through your sales pipeline until they make a purchase.
- Examine your content
Regardless of whether you have never thought about a content strategy, you have most likely utilized content to communicate with your audience. Figure out more about what you’ve already written. Ponder what’s on your website, social media channels, email, texts, and wherever else you post. What have you done that you’re pleased with? What’s not working? What should be changed? Utilize any analysis you have available to you to sort out what sorts of content have worked and what sorts haven’t.
- Learn from your rivals
As you take a gander at your own content, you ought to likewise check your rivals out. Visit their sites, follow them through web-based websites, and pursue their email bulletins. What do they do that works competently? What doesn’t work? Follow the strategies that have worked for them and fill in the holes where they haven’t had the option to excel.
- Work on Trending topics
Check your own keywords with tools like SEMRush and Moz to get a superior understanding of where you stand. You can likewise utilize Google Expression Coordinator and web search tools to track down keywords that you can work on.
- Think of creative ideas
Subsequent to taking a look at keywords, your own content, and the content of your rivals, you ought to have the option to sort out what points you really want to zero in on. If not, you can utilize tools like BuzzSumo, Feedly, or BlogAbout to assist you with getting moving. From that point, you can begin to make a strategy for your content.
- Search for the tools available to you
What content management system (CMS) would you say you will utilize? Will you make your content plan with an Excel sheet or something more grounded? While picking tools, contemplate where your ongoing frameworks could miss the mark, what highlights will make your life simpler, and how you intend to keep yourself coordinated.
- Share your content
The last step is to share your content. After you post your content on different social sites, you ought to verify which channels get you the most viewership. You can do this by utilizing Google Assessment to take a look at how your blog and site’s show pages are being shown. You can likewise utilize the analysis tools on your social media page, your email advertising program, and some other programs your business uses to follow KPIs like client skip rate, clickthrough rate, etc.
These are some of the tips and tricks that you can use to think up a content strategy that will help you out and assist you with developing expertly. If you have any doubts, please leave them in the empty comment area below. We’d very much like to help you.