What does EPC in Affiliate Marketing mean?
Wondering What actually EPC in Affiliate marketing means? Affiliate marketing is becoming a growing field with unlimited technical jargons. These jargons often confuse people, especially the aspiring Affiliate marketers. The beginner affiliate marketers want to quickly make money out of it and don’t want to get into the technicality of it. But it is really important to understand the technical as well as monetary aspects of affiliate marketing to achieve success. For this reason, we will be looking at a very confused term EPC or Earning Per click” to get better at knowing affiliate marketing. No matter how confusing this term may sound, EPC holds a vital meaning in affiliate marketing.
If we go by the definition of EPC in Affiliate Marketing, it’s basically a metric that indicates the amount of revenue you have generated through each click on your affiliate link. This metric helps the affiliate marketer understand the maximum profits that they can expect out of their affiliate program. In the coming sections, we will be taking you through some important aspects of EPC and their meaning in affiliate marketing. But before that here are a few things that an affiliate marketer analyze through their earnings per click:
- Which business or products they should promote based on the possible revenue it can help them generate.
- Affiliate markets can negotiate their commissions with the product owners in terms of the profits their program will render.
- It also helps them understand which affiliate marketing platforms are working out best for them. Like, if they are getting more leads from social media and blog posts, then they will focus on promoting the products on those platforms more.
How to Calculate EPC in Affiliate Marketing?
Now that you have understood the meaning of EPC in affiliate marketing, it’s time to do some math. We will be looking at the formula of EPC, which will be helpful in calculating the number of revenue you generate on each click.
Formula of EPC: Earning Per Click= Total amount of commissions
Clicks on your Affiliate link
For example: You are an affiliate marketer who promotes their products through youtube. You have recently got the opportunity to promote a makeup brand, let’s say, Lakme. Lakme has recently launched its new mascara and you are supposed to promote their new launch.
Campaign statistics:
Total views: 30,000
Total clicks on the product: 6,000
Sales through your link: 300
Price of the product: $35
Now to calculate your Earnings Per Click (EPC), you first need to calculate your total revenue.
Total revenue: Total sales*price of the product
: 300*$35= $10,500
Now let’s calculate your EPC based on clicks,
EPC= 10,500
6000
=$1.75
EPC based on the views you got on your youtube video,
EPC= 10,500
30,000
=$0.35
So, this is how you calculate your earnings per click in affiliate marketing. We know that this might be a little too much information to process at a time. But EPC forms a very important part in affiliate marketing and you need to get into the depth of it.
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How to Increase EPC of your Affiliate Marketing campaign?
Though you cannot control the amount of revenue you generate from your affiliate marketing campaign, there are still some things you can do to make it better. Let’s look into the five ways that can boost your earnings per click.
- Use Exit-intent popups
There are many visitors that will visit your website but might not be planning to stay there for long. Basically, they are planning to abandon your website and go ahead with another one. In such cases, you can use the Exit-intent technology to convert your users.
Exit-intent popups will show up when the visitors are about to abandon your website. The visitors will see a popup of the product you are offering. This is like your last opportunity to convert the client. If they are interested in your product then they will click on the link, if not, they will abandon your website anyways.
This is a great way to increase your earning per click and your overall profits.
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- Add affiliate links to your blogs
Doing affiliate marketing through blogging websites will always be the best way to get traffic. The more you drive traffic to your website, the more sales it will fetch you. The catch here is that you will have to create high quality content on your website. You will have to write blogs on the products that you are promoting. Make sure that you do not mislead your audience by putting up false information in your blogs.
Once you are done creating the blog post, add affiliate links to the same. Once your blog post ranks on the search engine, you will get tons of traffic to your website which will help boost sales and your commission likewise.
Note: Whether you post product reviews or comparison articles, the information you provide should be tried and tested.
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- Buy a good web hosting service
If you are planning to choose a blogging website as your affiliate marketing channel, then be sure to buy a good hosting service. It’s extremely important for your website to have a good loading speed because it will enhance user experience. If your website will take ages to load then it will eventually lead to a fall in the EPC. (epc in Affiliate marketing)
So, buy a good hosting service, if you don’t want to lose visitors.
- Pick high paying offers
People want to buy the products that they are interested in. So, make sure to take offers only if those products are in trend and are also relevant to the audience. The more popular products you choose to promote, the more will be your Earnings Per Click. It is always the best idea to do proper research about an affiliate program and their products before making the end call.
Similar Topic: What Does EPC Mean In Affiliate Marketing?
So, these are the ways that can help you boost your EPC in affiliate marketing. When doing affiliate marketing you need to keep yourself in the shoes of the buyers. This way you will be able to understand the requirements of your audience.
An ideal affiliate marketer not only thinks about their own profits but also thinks in favor of its audience. Always endorse or recommend those products that are actually high in value and that will benefit the visitor by clicking on your affiliate link. Engage with your audience through your content. Create informational blog posts and demo videos. This will help your audience build faith in you.
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